What does web design mean and what does a web designer do?

Web design is generally understood to be the creation of websites, from the moment of conceiving the structure and the graphic interface until the completion of the programming and the actual introduction of the data that make up the content of the website – images, text, files and other elements

Since you have arrived here, it is definitely not by chance, you are looking for a web designer or you need a programmer for yourself or your company. This article is made by our team, with structured information, to the point and explained in a way that everyone can understand.

And yet, what do web designers do?

Web design identifies the goals of a website or web page and promotes accessibility for all potential users. This process involves organizing content and images into a series of pages, integrating apps and other interactive elements.

The professionals who carry out this process are called web designers, and their work includes the following functions:

  • Selection of easy-to-read fonts;
  • Choose attractive color schemes and easy-to-read fonts;
  • Implement a brand/brand identity through colors, fonts and design;
  • Create a map of the structure of the website to ensure intuitive navigation, the famous site map;
  • Placement of images, logos, text, videos, applications and other elements;
  • Use coding languages ​​like HTML, CSS, PHP, Python, Javascript, etc. to create layouts and style pages;
  • Creation of optimized versions of websites and pages for viewing on both desktop and mobile devices;

There are two common methods of web design: adaptive and responsive design. In responsive design, website content is created using standard screen sizes as the framework for the layout. In responsive layout, the content moves dynamically based on the size of the screen. Web designers use the different steps of the overall web design process to use these design methods based on their client’s or employer’s preferences and site goals.

What are the elements of web design?

The web design process allows designers to adapt to any preference and provide effective solutions. There are many standard components of every web design, including:

  • Appearance;
  • The pictures;
  • visual hierarchy;
  • Color scheme;
  • Typography;
  • Readability;
  • The structure of the navigation menu;
  • mobile variant;

1. The appearance of the website

Website design is how material is displayed on a page. Choosing the design is an essential task for the designer. It must be simple, intuitive and accessible. Web designers can use empty areas called whitespace to arrange website elements in grid-based patterns to keep them in order. An example of the technology would be Bootstrap.
Designers can create specialized layouts for desktop and mobile screens. Mobile-optimized websites are a must because many visitors access websites from their mobile phones or tablets. To make sure a website is ready for mobile visitors, a designer can use a responsive template that adapts to different screen sizes or a mobile-only layout that will activate when a non-desktop device connects to the website. place. A consistent look across the media contributes to visitor confidence.

2. Images

Images are illustrations, graphics, photographs, icons, and others that are used to provide additional information to the text. To create the desired effect, designers can choose images that complement each other and the brand the site represents.

3. Visual hierarchy

The visual hierarchy is the order in which the user will process the information on the site. The designer creates it by applying a visual model to the site. Visual design is how the design directs the eyes and behaviors of visitors. For example, the F or Z patterns emphasize the top horizontal section of your site, where most designers place their navigation and brand logo, and sometimes a search box. These are elements that inspire user interaction and

4. Combination of colors

The color scheme is a combination of colors that is in harmony with the brand and the industry it represents. To achieve this, they will choose a dominant color and a few others to create a palette. A color palette can be monochromatic (different shades of the same color), analogous (colors that are close to each other), or complementary. Designers also take into account the colors that attract users the most.

5. Typography

Typography is the style or font of written content. Web designers choose one or a combination that is attractive and easy to read. To make the best choice, you need to choose a font that matches your target audience. Some sites may work better with serif fonts, while others may use non-serif fonts, depending on the industry, purpose, and typical user of the site.

6. Readability

Readability is when the text of the content is easy to see and read on a web page. The text on the site must be legible, as visitors often spend little time on the site and need to find information quickly. Designers can achieve this by selecting an appropriate size and pixel for the text. Contrast between text and website background colors also improves readability.

7. Navigation menu

Navigation elements are the tools that allow users to choose where they want to go on a website. They may be present in the header, body, and footer of the site, depending on the design and structure of the site. These elements are essential because they direct visitors to the information they want as quickly as possible.

Designers can choose a variety of navigation patterns and layouts, such as using a button that hides and shows navigation menus. They may also include one-click arrows and other buttons that direct users back to the top of a page, to a specific area of ​​a page, or to another page entirely.

8. The content

The content is all the information available on the site. It is an essential element because visitors want to obtain information quickly. When your website communicates clearly and grabs the attention of your readers, you are more likely to convert them into consumers. The designer can achieve this by using the appropriate tone and providing the correct information throughout the website, including the “About” and “Contact” pages.

9. Adaptability to mobile

Mobile responsiveness is the feature of a website that allows it to display on a mobile device and adapt its layout and proportions to make it readable. Web design ensures that websites are easy to view and navigate on mobile devices. When a website is well-designed and mobile-responsive, customers can easily reach the business.

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